![]() In a speech, the bands leader, known as RM, mentioned South Koreas shared 'history. In this role they are tasked with raising “ awareness on global agendas, such as sustainable development, to our future generations and to strengthen the nation’s diplomatic power across the world.” In this capacity they visited the United States in late May. South Korean K-pop group BTS is facing a backlash in China over comments a member made about the Korean War. South Korean President Moon Jae-in has made the group a Special Presidential Envoy for Future Generations and Culture. The group performed at the Korea-France Friendship Concert in Paris. BTS often uses social media to interact with their fans, ARMYs. Later in the year BTS was invited to an event to celebrate the diplomatic relationship between France and South Korea. Let’s take a look at two important features of their social media strategy: 1. The name signifies their mission to protect and. ![]() That year in September, the band was invited to address the United Nations General Assembly. The groups name, BTS, is an acronym for the Korean expression Bangtan Sonyeondan, literally meaning Bulletproof Boy Scouts. The meaning behind the name: BTS stands for Bangtan Sonyeondan, which translates to Bulletproof Boy Scouts. ![]() Since 2018, the South Korean government has used the band as a cultural and political envoy abroad. In 2017, the band underwent a sort of rebranding and the group announced that their name would from then on stand for “ Beyond the Scene” as part of their new brand identity. When the members were brought together they lived together in a house paid for by the record label where they practiced fifteen hours a day. ![]() Check out BTS special message, honorary Ambassadors of World EXPO 2030 BUSAN, KOREA #2030부산세계박람회 #BTS #방탄소년단 /dtn8H89ggz- 2030부산세계박람회 유치 July 8, 2022 Related: 10 Artists BTS Has Collaborated With. ![]()
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